The CREATE Experience is here

Hello Specsavers! Your CREATE development journey continues here!

Register now Event Dates
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A message from Danny Ginsberg, Head of Training

What is CREATE?

The CREATE Program is the most impactful development program in Specsavers Australia and New Zealand’s history. The program is designed to equip you and your team with the skills and tools to consistently create exceptional customer experiences within your store, and as a result, grow your store’s performance. Here's what some participants from the pilots had to say...

"I believe that CREATE does give us the chance to elevate Specsavers to the levels we all hope to achieve - I am 100% behind it and I will do my utmost to change the culture within our store and even attempt to use CREATE outside of the store."

"The content of this workshop has provided many wow moments, realisations of the untapped potential within the team by simply altering the mindset. I feel this will gain great success and has the potential to take the brand to the next level."

"Great day, we left feeling enthusiastic and excited. Looking forward to team members coming back to store re-invigorated. Thanks for the opportunity to be a pilot store."

What's next for CREATE?

Mentors across Australia and New Zealand are now well on their way to understanding the CREATE shift, language, and required in-store activity to drive the change and impact performance, a fantastic indicator that the crucial ‘Ignite’ phase of CREATE has been a success! The CREATE program’s overarching mission is to ensure we provide consistently exceptional customer experiences through service and sales.
So, what’s next? It’s time to progress to the ‘Activate’ phase of CREATE, where we transition ‘Ignite’ as the foundation to now ‘Activate’ our team’s capability and performance for sustainable impact.

Why send my Mentors and Team to ‘Activate CREATE’ events?

  • Are your team using the CREATE language and tools, but not quite nailing it in practice just yet?
  • Do you see opportunities to delight your customers being missed in your day to day?
  • Would you like your whole team to interact seamlessly with one another and your customers to feel delighted throughout their experience?
  • Is conversion a confusing or grey term in your store, that has team members tuning out?
  • Are your team ready to sink their teeth into a hands-on CREATE development challenge they can apply straight away?

Well, ‘Activate CREATE’ is for you.
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Learn about the 6 CREATE capabilities

The 6 Capabilities

The CREATE Capabilities set the foundation for ‘how’ we deliver exceptional service at Specsavers Australia and New Zealand. Here, we’ve defined each capability and included some great detail to assist in understanding and implementing them easily and effortlessly into your everyday interactions with your customers.
Coach

"I guide my customers through their in-store experience"

Relate

“I connect with my customers in a genuine way”

Enquire

"I explore my customer’s needs by asking the right questions"

Adapt

"I tailor my approach to enhance the interaction and outcome for my customers"

Teach

"I educate my customers with relevant information they can easily understand"

Engage

"I demonstrate the right amount of energy and enthusiasm when interacting with my customers"

We also have a Capability Handbook with detailed information about each capability.

get_appdownload

Have we got your attention? Wondering what’s next? Get ready… you and your team won’t want to miss this.

Firstly, you’ll nominate your store’s Mentor team, criteria below. While these can always be changed, make sure to pick carefully!

Your Mentor team will attend your region’s Mentor event to learn about the CREATE ‘way’ and how to train, coach and develop these skills in your store.

Later, we’ll facilitate CREATE workshops with the remainder of your team to further build the ability to exceed our customer’s expectations.

As we go, you’ll notice the CREATE way popping up in various other places such as dedicated Month in Focus content, to support development.

Choosing your mentors

Here are some things to consider in your selection process. Your ideal Mentor is:
  • People-focused and committed to encouraging their teams to develop their full potential
  • Willing to become a change agent in your store for a new way of exceeding our customers expectations
  • Passionate about the Specsavers Brand
  • Eager to learn, grow and evolve with the business
  • Exceeding their customer’s expectations and passionate about inspiring others to do the same
  • Able to build constructive, positive relationships
  • A natural listener with enthusiasm to see the team grow
  • Respected by the wider team, and respectful for their peers
  • Able to adapt their behaviour based on feedback and new concepts
  • High in integrity
  • Organised, reliable and dependable
  • Willing to attend the Mentor event, coach and train their peers (as planned by your store’s Mentor team), and advocate best practice in every customer interaction

Someone coming to mind? Great! Have a conversation with them in the next week to confirm their interest and let them know about the upcoming Mentor event dates. Don’t forget to let them know why they’re best for the role!

Mentor Mail: Staying in the loop

Mentor Mail is the way we communicate with Mentors with exclusive content and details about upcoming events. Are you, or someone you know, a Mentor who is not subscribed yet? Enter the preferred email address via the form below. We want Mentors to have access to all the latest updates!
open_in_newSign me up!

Event Dates

Note for mentors: If you have attended both your local CREATE Mentor and CREATE a Customised Experience (CaCE) events, you can now register for Activate CREATE events. Please remember to book on iLearn as well.

Sorry, there are no scheduled dates for these events.
Event Type Date Region Location Time
Mentor 11/09/17 NSW Sydney 8.45am-5.30pm
Mentor 12/09/17 NSW Sydney 8.45am-5.30pm
Mentor 13/09/17 NSW Sydney 8.45am-5.30pm
Mentor 11/09/17 QLD Brisbane 8.45am-5.30pm
Mentor 12/09/17 QLD Brisbane 8.45am-5.30pm
Mentor 12/09/17 WA Perth 8.45am-5.30pm
Mentor 13/09/17 WA Perth 8.45am-5.30pm
Mentor 18/09/17 VIC Melbourne 8.45am-5.30pm
Mentor 19/09/17 VIC Melbourne 8.45am-5.30pm
Mentor 20/09/17 VIC Melbourne 8.45am-5.30pm
Mentor 18/09/17 SA Adelaide 8.45am-5.30pm
Mentor 19/09/17 SA Adelaide 8.45am-5.30pm
Mentor 24/10/17 NZ Auckland 8.45am-5.30pm
Mentor 25/10/17 NZ Wellington
CaCE 6/07/17 VIC Regional
CaCE 10/07/17 VIC The G
CaCE 11/07/17 VIC The G
CaCE 19/07/17 VIC The G
CaCE TBC QLD Brisbane Training Centre
CaCE TBC QLD Darwin
CaCE TBC QLD Darwin
CaCE TBC QLD Brisbane Training Centre
CaCE TBC QLD Townsville
Team 24/10/17 NSW Bathurst 9-12pm
Team 24/10/17 NSW Bathurst 2-5pm
Team 25/10/17 NSW Bathurst 9-12pm
Team 25/10/17 NSW Bathurst 2-5pm
Team 16/10/17 NSW Campbelltown 9-12pm
Team 16/10/17 NSW Campbelltown 2-5pm
Team 03/10/17 NSW Canberra 9-12pm
Team 03/10/17 NSW Canberra 3-6pm
Team 04/10/17 NSW Canberra 8-11am
Team 04/10/17 NSW Canberra 3-6pm
Team 05/10/17 NSW Canberra 8.30-11.30am
Team 05/10/17 NSW Canberra 2.30-5.30pm
Team 25/09/17 NSW Chatswood 9-12pm
Team 25/09/17 NSW Chatswood 2-5pm
Team 26/09/17 NSW Chatswood 9-12pm
Team 26/09/17 NSW Chatswood 2-5pm
Team 27/09/17 NSW Chatswood 9-12pm
Team 27/09/17 NSW Chatswood 2-5pm
Team 23/10/17 NSW Chatswood 9-12pm
Team 23/10/17 NSW Chatswood 2-5pm
Team 24/10/17 NSW Chatswood 9-12pm
Team 24/10/17 NSW Chatswood 5-8pm
Team 25/10/17 NSW Chatswood 9-12pm
Team 25/10/17 NSW Chatswood 2-5pm
Team 30/10/17 NSW Chatswood 9-12pm
Team 30/10/17 NSW Chatswood 2-5pm
Team 06/11/17 NSW Chatswood 9-12pm
Team 06/11/17 NSW Chatswood 2-5pm
Team 07/11/17 NSW Chatswood 9-12pm
Team 07/11/17 NSW Chatswood 5-8pm
Team 08/11/17 NSW Chatswood 9-12pm
Team 08/11/17 NSW Chatswood 2-5pm
Team 09/11/17 NSW Chatswood 9-12pm
Team 09/11/17 NSW Chatswood 2-5pm
Team 10/11/17 NSW Chatswood 9-12pm
Team 10/11/17 NSW Chatswood 2-5pm
Team 02/11/17 NSW Coff Harbour 9-12pm
Team 02/11/17 NSW Coff Harbour 1.30-4.30pm
Team 17/10/17 NSW Liverpool West 9-12pm
Team 17/10/17 NSW Liverpool West 2-5pm
Team 18/10/17 NSW Liverpool West 9-12pm
Team 18/10/17 NSW Liverpool West 2-5pm
Team 20/10/17 NSW Liverpool West 9-12pm
Team 20/10/17 NSW Liverpool West 2-5pm
Team 16/10/17 NSW Newcastle 9-12pm
Team 16/10/17 NSW Newcastle 2-5pm
Team 17/10/17 NSW Newcastle 9-12pm
Team 17/10/17 NSW Newcastle 2-5pm
Team 18/10/17 NSW Newcastle 9-12pm
Team 18/10/17 NSW Newcastle 2-5pm
Team 01/11/17 NSW Port Macquarie 9-12pm
Team 01/11/17 NSW Port Macquarie 2-5pm
Team 23/10/17 NSW Shelhharbour 9-12pm
Team 23/10/17 NSW Shelhharbour 2-5pm
Team 24/10/17 NSW Shelhharbour 9-12pm
Team 24/10/17 NSW Shelhharbour 2-5pm
Team 27/10/17 NSW Shelhharbour 9-12pm
Team 27/10/17 NSW Shelhharbour 2-5pm
Team 30/10/17 NSW Tamworth 3-6pm
Team 31/10/17 NSW Tamworth 8.30-11.30am
Team 31/10/17 NSW Tamworth 12.30-3.30pm
Team 18/09/17 QLD Brisbane 9-12pm
Team 18/09/17 QLD Brisbane 1-4pm
Team 18/09/17 QLD Sunshine Coast 9-12pm
Team 18/09/17 QLD Sunshine Coast 2-5pm
Team 19/09/17 QLD Brisbane 9-12pm
Team 19/09/17 QLD Brisbane 1-4pm
Team 19/09/17 QLD Sunshine Coast 2-5pm
Team 19/09/17 QLD Sunshine Coast 6-9pm
Team 26/09/17 QLD Carrara 9-12pm
Team 26/09/17 QLD Carrara 2-5pm
Team 27/09/17 QLD Brisbane 9-12pm
Team 27/09/17 QLD Brisbane 1-4pm
Team 27/09/17 QLD Carrara 2-5pm
Team 27/09/17 QLD Carrara 6-9pm
Team 03/10/17 QLD Hervey Bay 1-4pm
Team 04/10/17 QLD Hervey Bay 9-12pm
Team 04/10/17 QLD Townsville City 6-9pm
Team 05/10/17 QLD Townsville City 9-12pm
Team 05/10/17 QLD Townsville City 2-5pm
Team 16/10/17 QLD Rockhampton 5.30-8.30pm
Team 17/10/17 QLD Gladstone 5.30-8.30pm
Team 17/10/17 QLD Cairns 6-9pm
Team 18/10/17 QLD Cairns 6-9pm
Team TBC - Contact Tessa Johnston QLD Toowoomba 6-9pm
Team 31/10/17 QLD Palmerston 5.30-8.30pm
Team TBC QLD Darwin North TBC
Team TBC - Contact Tessa Johnston QLD Bundaberg 6-9pm
Team 06/11/17 QLD Mackay 1-4pm
Team 07/11/17 QLD Mackay 9-12pm
Team 07/11/17 QLD Cannonvale 4.30-7.30pm
Team 28/09/17 VIC The G 9.30-12.30pm
Team 28/09/17 VIC The G 1.30-4.30pm
Team 03/10/17 VIC Narre Warren 9.30-12.30pm
Team 03/10/17 VIC Narre Warren 1.30-4.30pm
Team 04/10/17 VIC The G 9.30-12.30pm
Team 04/10/17 VIC The G 1.30-4.30pm
Team 05/10/17 VIC The G 9.30-12.30pm
Team 05/10/17 VIC The G 1.30-4.30pm
Team 06/10/17 VIC The G 9.30-12.30pm
Team 06/10/17 VIC The G 1.30-4.30pm
Team 13/10/17 VIC The G 9.30-12.30pm
Team 13/10/17 VIC The G 1.30-4.30pm
Team 16/10/17 VIC The G 9.30-12.30pm
Team 16/10/17 VIC The G 1.30-4.30pm
Team 17/10/17 VIC Geelong 9.30-12.30pm
Team 17/10/17 VIC Geelong 1.30-4.30pm
Team 30/10/17 VIC The G 9.30-12.30pm
Team 30/10/17 VIC The G 1.30-4.30pm
Team 31/10/17 VIC The G 9.30-12.30pm
Team 01/11/17 VIC Ballarat 9.30-12.30pm
Team 01/11/17 VIC Ballarat 1.30-4.30pm
Team 08/11/17 VIC Cheltenham 9.30-12.30pm
Team 08/11/17 VIC Cheltenham 1.30-4.30pm
Team 09/11/17 VIC The G 9.30-12.30pm
Team 09/11/17 VIC The G 1.30-4.30pm
Team 10/11/17 VIC The G 9.30-12.30pm
Team 10/11/17 VIC The G 1.30-4.30pm
Team 14/11/17 VIC Wangaratta 1-4pm
Team 15/11/17 VIC Wangaratta 9.30-12.30pm
Team 24/10/17 TAS Launceston 9.30-12.30pm
Team 26/10/17 TAS Hobart 9.30-12.30pm
Team 26/10/17 TAS Hobart 1.30-4.30pm
Team 26/09/17 WA Mindarie 9-12pm
Team 26/09/17 WA Mindarie 2-5pm
Team 27/09/17 WA Mindarie 9-12pm
Team 27/09/17 WA Mindarie 2-5pm
Team 29/09/17 WA Perth 9-12pm
Team 29/09/17 WA Perth 2-5pm
Team 16/10/17 WA Rockingham 9-12pm
Team 02/10/17 WA Rockingham 9-12pm
Team 02/10/17 WA Rockingham 2-5pm
Team 04/10/17 WA Rockingham 9-12pm
Team 04/10/17 WA Rockingham 2-5pm
Team 16/10/17 WA Perth 9-12pm
Team 16/10/17 WA Perth 2-5pm
Team 17/10/17 WA Perth 9-12pm
Team 17/10/17 WA Perth 2-5pm
Team 19/10/17 WA Bunbury 9-12pm
Team 19/10/17 WA Bunbury 2-5pm
Team 19/10/17 WA Perth 9-12pm
Team 19/10/17 WA Perth 2-5pm
Team 20/10/17 WA Bunbury 9-12pm
Team 23/10/17 WA Perth 9-12pm
Team 23/10/17 WA Perth 2-5pm
Team 24/10/17 WA Perth 9-12pm
Team 24/10/17 WA Perth 2-5pm
Team 25/10/17 WA Perth 9-12pm
Team 25/10/17 WA Perth 2-5pm
Team 06/11/17 WA Perth 9-12pm
Team 06/11/17 WA Perth 2-5pm
Team 28/09/17 SA Adelaide 9-12pm
Team 28/09/17 SA Adelaide 1.30-4.30pm
Team 29/09/17 SA Adelaide 9-12pm
Team 02/10/17 SA Adelaide 9-12pm
Team 02/10/17 SA Adelaide 1.30-4.30pm
Team 16/10/17 SA Adelaide 1.30-4.30pm
Team 02/11/17 SA Adelaide 9-12pm
Team 02/11/17 SA Adelaide 1.30-4.30pm
Team 03/11/17 SA Adelaide 9-12pm

Next Steps

If you have any queries about the CREATE Program, please contact us by email through this address
anz.create@specsavers.com